How to hard relate
with customers?
January - a better life
We observed that most brands simply do a new collection launch in the first week of Jan.
Content demonstrating determination, a certain aspirational lifestyle with a focus on health, wealth or a new sense of style will resonate.
Activewear and workwear must be in the content calendar for this month.
Jan begins with the optimism for a better life -
Feburary - love, lust & fashion
There are 3 main emotions in feb
I am celebrating love, I am looking for love, I have found companionship and love in a pet or a friend.
A lot of people tend to feel lonely this month, content that reminds them that they also have forms of love makes them feel good.
come together this month to create imagery that will spiral into a viral post.
March - Celebrating Women
Women’s day has gained immense power in the last few years. Inclusive content representing
momentum this month.
Office shoots showcasing women at work, shoots of women playing sport or women doing things they are not typically seeing doing do really well.
For example, model wearing your top and pants, driving a boat as opposed to just hanging on the deck.
In fashion DAYS are done very subtly, there is hardly ever a very direct, we wish you post.
April - Growth Mindset
People are happy cause its sunny outside, Tulips are blooming, Easter holiday is coming up.
Camping trips and hikes are being planned in whatsapp groups.
Images of Coachella are surfacing on the gram, making those who won’t go also buy similar fashion to feel like they are a part of that vibe.
May - Busy on Vacay
Come May and everyone has somewhere to be.
Sun is shining, people are happier, people are at the parks or off on vacations.
Content appealing to these emotions is likely to resonate with everyone in May.
June - I’ve got plans
Interns are walking into workplaces for the first time, its graduation season and at the same time hiring is in the air. A lot of people are switching jobs.
People are hosting barbecues, there is a lot of t
(even for the introverts)
July - Tail end of summer
July brings the determination to live that last bit of summer before school begins or before its time to be indoor most of the time.
The 4th of July holiday will trigger fashion purchases for events to be at, as do all other holdiays mentioned in the calendar.
This year I assume will be everywhere with elections in November. Patriorism and the love for the flag will be at all time high. It will also influence colors and styles in fashion.
August - Hot in here
Back to school is a very important emotion that surfaces in august for and adults reliving their own back to school days every time they spot that content.
Come August and it starts to get pretty hot, more so in the last few years.
September - Patriotism
September can be stressful, the fiscal year ends, businesses are accounting and budgeting and there can be a risk of layoffs.
Sept 11 is bringing out
Labour Day holiday will call for a fashion purchase and NYFW will
into their lives.
October - Routine set
A routine sets in by October, kids are in school, christmas is coming up, there is a slight nip in the air.
Visuals that showcase will resolnate.
November - it’s a wrap
This year everyone is going to be
the hope for a new future, will trigger new emotions.
Once the elections are over, everyone will be gearing up to celebrate the calm after the storm. After thanks giving, everyone will be all set to wrapping up work for the year.
December - Cuddle me warm
Most people are feeling pensive, reflecting upon their year gone by.
December is about warms drinks, a cat on your lap, a winter getaway and the
Warm indoor visuals, with snow across the window. Visuals communicating “living up a little” before everyone dives into the determination Jan brings.
Content That Converts
In the last few years, I built a brand that rose from 0 to 300K followers on instagram.
On this journey, I learnt that the single most important thing was to align your content with the emotions of the audience on that day, without being direct. The word loosely used for this in marketing is - relatable. But it has a lot more depth than the word can contain.
So how can brands know how people are feeling on a certain day? is it a gloomy day, is it a day filled with fashion curiosity, is it a day of excitement in our lives, or is it a day for packing for a getaway in the mountains.
By mapping events that influence human emotion we can predict sentiments. So here you go, we have done a bunch of research for you and created this very simple to use content calendar. Not all events will apply to all brands, not all seasons to all cities, but you are the branding champ, you know that already.
Loved what you saw? contact@caimera.ai to generate your images
